SEM

The SEM Manager works on behalf of the business in ensuring that when the audience searches for content that is relevant to the business in key search engines, the business’s websites, blog sites, and online pages appear among the top results. The SEM Manager applies search optimization, website techniques, as well as paid internet marketing methods such as pay-per-click (PPC) advertising in the execution of his duties.

Objectives and Responsibilities of the SEM Manager

1 Revenue/Profit Generation: 

• The SEM Manager is tasked with generating revenue and making the business profit by increasing the online traffic through optimized web content
• The SEM Manager works to ensure that the goal of high traffic generation
• The SEM Manager also monitors and tracks the business’s pages online performance

2 Research and Strategy:

• The SEM Manager also has a duty to monitor and analyze performance of the business’s online pages.
• The SEM Manager is also involved in the formulation of the overall search marketing strategy, inclusive of product marketing, creativity, and engineering.
• The SEM Manager also emphasizes on ‘beyond the click’ metrics in order to ensure maximization of sales conversions and consumer Return on Investment.

3 Technical/Analytical Role:

• SEM Manager evaluates keywords, trends, competitors, and market behavior for the purpose of identifying opportunities that will advance SEM initiatives.
• The SEM Manager is charged with directly managing the business’s SEM programs through its design, development, and management and this will involve formulation of SEM campaign structures, keyword management and research, landing page optimization, keyword bidding, creation of ad copy, A/B testing, and any other capability that is necessary for the business to drive revenue generation, hit key metrics, and maximize results.

4 Knowledge:

• SEM Manager to maintain current and up to date knowledge of Search Marketing editorial guidelines for major search engines such as Google and Yahoo. 
• The SEM Manager incorporates and enhance the impact of online marketing for the profitability of the business.

Qualifications Required of SEM Manager

1 Education:

• A candidate for this position must have a bachelor’s degree in a business .
• for example, in Math, Economics, Business, Marketing, Information Technology, Computer Science, any other related field.
• An equivalent of this requirement in working experience is also acceptable for the position.

2 Analytical Skills:

• The SEM Manager must demonstrate a genuine passion and a keen interest in the field of online marketing and, more specifically, paid search.
• The SEM Manager will be proficient in the use of Google AdWords, Yahoo, Bing, among other analytical tools and platforms necessary for the effective performance of his duties.
• A suitable candidate will also possess highly advanced mathematical skills along with solid Ms Word and Ms Excel skills, more specifically lookups and pivot tables, which will come in handy in analyses and report creation.

3 Experience: 

• The candidate for this position must also have had over 3 years in experience working in a search engine marketing
• A suitable candidate will also have a proven and successful track record in the management of SEM campaigns for a business with the aim of driving revenue generation and profitability.